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Product launches are a fantastic and effective way to bring new products to market. They can give potential customers a positive first look at your product and help get your sales off to a strong start. A successful product launch can have huge long term benefits for your product – it can be the start […]

Starting up a company is a huge challenge at the best of times, and the last 12 months have been anything but the best of times. Deciding what to keep in-house and what to outsource is a vitally important task. One area that should be outsourced is a product development and here are three key […]

According to Harvard Business Review 75% of product launches are unsuccessful – so it is important to make yourself stand out and to really understand the challenges that your product launch will face to ensure you will be in that successful 25%. Step 1: Preparation Preparation is everything and that is no exception when it […]

What Is Brand Building? Brand building is the strategy and process associated with turning a business into a brand. This is commonly done through advertising campaigns, digital marketing, PR and diving deep into analytics. The Oxford Dictionary defines “brand” as: “a type of product manufactured by a particular company under a particular name.” But, we […]