Product launches are a fantastic and effective way to bring new products to market. They can give potential customers a positive first look at your product and help get your sales off to a strong start. A successful product launch can have huge long term benefits for your product – it can be the start of a long term relationship between consumers and your brand.
But how specifically do product launch services work and why is it prudent to use one for your brand launch? Here’s a quick step-by-step guide to the Kaleidoscope Concepts process :
Identify the opportunity
The first step involves a full analysis of both the intended market and any existing competitors operating in that market. By providing detailed reports covering these areas, we can get a firm understanding of the marketplace and identify the best strategy for proceeding with the product launch.
Implementation
If you’re launching a brand new product, you’re going to be extremely busy with the preparation. To make life easier for you, Kaleidoscope Concepts will manage the full commercial process for bringing your product to the market. We will take care of growth strategies and help to build consistent and sustainable sales channels for your product.
Online presence
Kaleidoscope Concepts will take care of all your social media channels for the new product launch. We will put together and implement detailed plans for all of your relevant social media channels, as well as designing and building a microsite to help promote the brand launch. We will provide you with detailed feedback on channel performance and highlight any end-user feedback.
Merchandising
Our aim is to ensure that people love your product from day one. We will act as brand ambassadors for the product launch. This means that as well as providing in-store points of sale, we will also produce stock and sales reports, plus take care of the logistics involved in distribution, transportation and stock holding.
Brand development
As part of our product launch service, we use A+ Content and Vine, as well as supporting channel price management and, if relevant, building your Amazon presence. So whether your launch is for a B2B or B2C product, Kaleidoscope will ensure your brand is seen by the right people.
Regulatory management
There can be plenty of pitfalls when launching a product. The last thing you want is to fall foul of a major legal requirement or a regulation. Kaleidoscope Concepts help to get rid of these pitfalls by ensuring that all of your regulatory requirements are managed during the brand launch process.
At all stages of a product launch, collaboration is key. This means not only collaborating with retailers, suppliers and other third parties but also ensuring that the client has a single point of contact. This ensures they receive relevant reports, sales figures and anything else that is vital to the success of the brand launch.
How we can help
At Kaleidoscope Concepts, we specialise in new product launch services and brand strategy. We have a wealth of experience and expertise in all areas of product development consulting, meaning that we can deliver a bespoke solution for your business. You can contact us to find out how we can help ensure your brand launch as a roaring success.