Product Launch Services

We are product launch experts and have helped hundreds of brands to launch new products and develop global brands..

What are the key elements of product launch services?

PRODUCT LAUNCH STRATEGY

LAUNCH ADVERTISING PLAN

INFLUENCER ENGAGEMENT

DIGITAL MARKETING

Product Launch Consulting

With over 20 years’ experience in developing leading brands into many of Europe’s biggest retailers, we provide expert consultancy and advice. If you are looking to launch a product we can advise on product and category development, structure and channel management, commercial pricing models and marketing strategies.

Product Launch Strategy

A successful product launch is a complex process and requires a holistic approach. Kaleidoscope provides an end-to-end solution that supports you at every stage of the process. By being involved early we can help identify opportunities and product positioning within the UK market. When you work with us we don’t just bring our experience but also our strong industry relationships, we work with Argos, Dixons, Amazon, Go Outdoors, and the major grocery retailers. 

Here is how we work:

Kaleidoscope Process
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Your Product Launch Marketing Agency

Kaleidoscope are not only an extension of your sales team but also your marketing and social media team. We understand the importance of directly engaging your brand with the UK consumer and creating marketing and sales strategies that run in conjunction with retailers. We can support with social media strategies, above the line marketing activity, PR, promotional planning, on the ground activation and deliver a best in class customer journey, both in store and online. Customer engagement is fundamental to building a strong UK strategy.

What is Brand Building and Why is It Important For Your Business?
Case Study Image

We can support with:

  • branding
  • website microsite
  • social media strategies and management
  • above the line marketing activity
  • PR
  • Promotional planning

As well as on the ground activation and deliver a best in class customer journey, both in store and online. Customer engagement is fundamental to building a strong UK strategy.

Brands we’ve worked with

Kaleidoscope are not only an extension of your sales team but also your marketing and social media team. We understand the importance of directly engaging your brand with the UK consumer and creating marketing and sales strategies that run in conjunction with retailers. We can support with social media strategies, above the line marketing activity, PR, promotional planning, on the ground activation and deliver a best in class customer journey, both in store and online. Customer engagement is fundamental to building a strong UK strategy.

Case Study

Kaleidoscope are working with the DearEar brand to build it’s UK presence via social media and influencers as well as activations within the fashion and music industry. With new designs in the pipeline Kaleidoscope have created a marketing and PR strategy to build awareness and drive sales via retail.

View Case Study
DearEar Navy 3

Reviews

“Kaleidoscope were tasked with a project which saw them delivering and controlling the design, development and rollout of our in-store staff training, execution of Black Friday and other promotional activities and the control and implementation of our instore POS. As a result of working with Kaleidoscope, a leading high street multinational became our main partner and our core brand delivered 5 times greater unit sales over our nearest competitor. This was achieved in less than 12 months ”
“Highly recommend Kaleidoscope when it comes to brand development. They helped us to achieve budgets for the UK in 2019 and by over a further 20% in 2020 for Europe, which was an increase by over $2m from the year prior.”
“Kaleidoscope reviewed our existing business and identified the correct distribution and retail partners within our target regions. They took the lead and set us up as a new distributor in the UK and in Scandinavia, developed a new strategy for Amazon to allow us to maintain and uphold channel pricing and assisted in the closing of our European office. It is a pleasure working with Kaleidoscope. Communication is excellent on every level and we whole heartedly trust them when it comes to delivery “
“Kaleidoscope identified the correct retail partners for us based upon the criteria we provided. Based upon Kaleidoscopes relationship with the retailer, a meeting was set up quickly to determine their needs and whether there was an opportunity for our brand. As a result Kaleidoscope implemented a bespoke package that was mutually beneficial to our brand and to the retailer. Great to work with the Kaleidoscope team “
“Kaleidoscope identified the correct retail partners for us based upon the criteria we provided. Based upon Kaleidoscopes relationship with the retailer, a meeting was set up quickly to determine their needs and whether there was an opportunity for our brand. As a result Kaleidoscope implemented a bespoke package that was mutually beneficial to our brand and to the retailer. Great to work with the Kaleidoscope team “
“Working with the team at Kaleidoscope has had a massive impact on our business. Thanks to them, the required target retailer has become our main partner and our core brand delivered 5 times greater unit sales over our nearest competitor in less than 12 months.”
“Kaleidoscope have worked with us from the early stages, delivering our brand to UK electronic and travel retailers and with sales increasing, investment has now been made to invest in a full social media programme along with content creation to provide further growth and awareness in the UK. We have a great working relationship with Kaleidoscope built upon trust, professionalism and open channels of communication.”
“Kaleidoscope grew our brand to Number 1 brand in terms of sku count and best seller in the top 50 retail stores in both the UK and Germany.” We have a great working relationship with Kaleidoscope built upon trust, professionalism and open channels of communication.”
“We started with a small sku count but thanks to Kaleidoscope, we now have over 10 sku’s, we are Number 1 selling brand in category, we sell on average 10 x more units than our nearest competitor, we receive fantastic product reviews and we launched a Bespoke Sku for the retailer. Thank you Kaleidoscope, Great team to work with them”
“Kaleidoscope was tasked with professionally launching our brand into new verticals in the UK, with the key target being a distinguished ‘destination’ retail store. There was an immediate requirement to understand what the competition were offering and for our brand to better it. Kaleidoscope went above and beyond when it came to the delivery and implementation of this project.”
“Working with Kaleidoscope has meant that our desired target retailers have become our main partners for our brand, delivering a national roll out. This was achieved in less than 6 months. We are delighted ”
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OUR RESULTS

$ 1
MILLION

Grew Cobra retail business by over $2million in 12 months

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200 %
VAGO

Grew UK Business by 300% in 6 months

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300 %
DEAREAR

Grew UK business by over 500% inside 8 months

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